Diane Morais joined Ally Financial in 2008, and currently has oversight for the Ally Bank subsidiary, including the company’s Deposits, Mortgage, Online Brokerage and Wealth Management, and Corporate Finance businesses. She also oversees Ally’s brand management and digital strategies.
As chief executive officer and president of Ally Bank, a position she assumed in March 2015, Morais has responsibility for the strategic direction and profitability of the deposits franchise, product innovation and pricing, customer service, and ensuring all activities are consistent with high standards of safety and soundness. Under her leadership, Ally Bank has achieved double-digit retail deposit growth each year since the bank was launched in 2009. The bank now has more than 1.2 million customers, and it has received numerous third-party accolades, including being named Best Online Bank by Money® Magazine for five consecutive years and by Kiplinger Personal Finance for three years. Morais also led the expansion of two new products in 2016, the Ally CashBack Credit Card and Ally Home®, the bank’s direct-to-consumer mortgage business.
In addition to Ally Bank, Morais has responsibility for the Online Brokerage and Wealth Management business Ally acquired through its April 2016 acquisition of TradeKing, Inc., including oversight of the integration and rebranding of the business under Ally. The addition of investing and wealth management significantly broadens the portfolio of personal finance options Ally has to offer to provide consumers with a cohesive approach to managing their savings and investment alternatives, while benefitting from the bank’s competitive rates and innovative deposit products.
Prior to holding key leadership positions of increasing responsibility at Ally, Morais achieved a number of significant professional accomplishments in the financial services sector. During a career spanning twelve years at Bank of America, she served as the deposit and debit products executive, national customer experience executive, card services marketing, and consumer mortgage vendor management executive. Morais also spent nine years at Citibank’s credit card division in a variety of marketing, risk and finance roles.
Morais holds a bachelor’s degree from Pennsylvania State University. In September 2015, Morais was named to American Banker Magazine’s ‘25 Women to Watch’ list, and in September 2016, she was ranked #12 on the publication’s ‘25 Most Powerful Women in Banking’ list. The rankings recognize the professional achievements, personal tenacity and overall influence of the industry’s top-performing female executives.