Chief Marketing and Public Relations Officer
Andrea Brimmer was named chief marketing and public relations officer of Ally Financial in 2015. In this role, she is responsible for overseeing the company’s marketing and advertising strategies and ensuring they support the overall objectives of the organization. She is also responsible for market research initiatives and brand management.
Most recently, Brimmer served as chief marketing officer for Ally’s auto finance and insurance businesses. She was also instrumental in development and deployment of the Ally brand in 2009.
Prior to joining Ally in 2006, Brimmer spent 20 years on the agency side in Detroit, where she led the Chevrolet account and launched the iconic American Revolution campaign, as well as numerous product offerings.
Brimmer holds a bachelor’s degree from Michigan State University, and is active in the school’s College of Communication Arts & Sciences, bringing relevant programs of interest to the school. In 2018, she was named among Notable Women in Marketing by Crain's Detroit Business as well as AdAge’s esteemed list of Women to Watch, cited for her forward-thinking, disruptive approach. In 2017 she won the Financial Communication Society’s Marketer of the Year award for her work on Ally’s first unified brand campaign. In 2015, she was named to the 100 Leading Women list issued by Automotive News, which recognizes leaders in the automotive field. She sits on the board of Auto News Leading Women which has a goal of bringing gender equality to the auto industry. In 2014 and 2015, Brimmer was named to Forbes list of 50 Most Influential CMOs, and she is active in the Forbes CMO Challenge program which aims to reach young people interested in marketing careers.
A Detroit native, Brimmer supports many causes that seek to foster the revitalization of the city and support key arts and cultural initiatives. She is a member of Impact100 Metro Detroit, which aims to fuel transformation in the community by awarding high-impact grants to local nonprofits. Brimmer also works closely with a number of organizations to promote Detroit as the country’s first designated UNESCO World Heritage city.