Ally Bank Tops List of Financial Services Companies Using Social Media


MIDVALE, Utah, March 5, 2012 – Ally Bank has been recognized as a leader in financial services companies using social media, according to Change Sciences Group. The accolade, which listed Ally Bank first among 22 companies, rated each company’s approach to the social media space.

Ally Bank’s presence on Facebook, Twitter and YouTube, including the level of engagement displayed on each, contributed to the Bank’s number one ranking. In addition, the product ratings and reviews found at allybank.com received recognition from Change Sciences, noting “every detail of the product landing pages is geared toward making prospects feel comfortable choosing Ally and choosing the product.”

"We put our customers at the center of everything we do, including how we engage with them on Twitter, Facebook and our Straight Talk blog," said Sanjay Gupta, chief marketing officer of Ally Financial. “Social media allows Ally Bank to connect with customers in a straightforward way, in forums that make it easy for them to access information.”

Ally Bank’s customer-centric business model is also demonstrated through its 24/7 live customer service, Ally Perks debit rewards program and reimbursing ATM fees nationwide among other services, features and products.

Every month, an average of 1,500 pieces of content are published on Ally Bank social media channels, including the Ally Straight Talk Blog, Facebook and Twitter channels. Topics range from Ally Bank product information to personal finance tips and tools. Followers across these channels increased more than 550 percent in 2011.

About Ally Bank

Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposit required to open an account, no monthly maintenance fees and 24/7 live customer service. A subsidiary of Ally Financial Inc., the bank offers online savings, interest checking, money market accounts, certificates of deposit with terms ranging from three months to five years and IRA Plans and products. Member FDIC.

For more information, visit the Ally media site at http://media.ally.com or follow us on Twitter @ally.

Contacts:

Andrea Puchalsky
313-656-3798
andrea.puchalsky@ally.com