Ally Introduces Online Auto Finance Marketplace, Clearlane
Platform brings together leading financial providers; Empowers customers with options to meet their needs

DETROIT, April 3, 2017 -- Ally, a leading digital financial services company, today introduced an online marketplace called Clearlane, that connects consumers with leading auto finance providers to finance or refinance their vehicles with ease. Clearlane's simple and straightforward process provides customers with quotes from a robust network of finance providers, and personalized support to help apply for and complete transactions. As more consumers look to secure financing online, Clearlane's powerful technology and extensive network of trusted providers, makes the process easy and convenient.

"With Clearlane, Ally adds a unique online platform to our digital financial products and services in the auto space, allowing consumers to easily secure financing or refinance their vehicle through a trusted source," said Tim Russi, president of auto finance at Ally. "We are excited about the opportunities to offer more financing and F&I products through the platform in the future, and to eventually leverage the technology to power online sales for our dealers."

The Clearlane network includes numerous national, regional and local providers, offering auto finance and refinance products. The Clearlane site was brought to market following Ally's acquisition of BlueYield, a California-based technology company, in 2016. The site was enhanced to simplify the customer journey and experience, and rebranded to align with Ally's broad assortment of products and services.

As Ally continues to expand its products, services and financial resources aimed at helping consumers to better manage their finances, Clearlane is a natural fit – empowering consumers with financial options through a trusted network of leading financial providers.

The ability to more easily refinance a vehicle on Clearlane could have a meaningful impact on monthly costs for budget-conscious consumers. According to data from the site, customers reduced their monthly payment on average by $100 per month by refinancing their vehicles with a new provider.

For more information about Clearlane, visit 

About Ally Financial Inc.

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (Ally Bank Member FDIC and Equal Housing Lender) which offers deposit, mortgage and credit card products, one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.

The company had approximately $163.7 billion in assets as of Dec. 31, 2016. For more information, visit the Ally press room at or follow Ally on Twitter: @AllyFinancial.

Sari Jensen
Director, Communications |  Ally Financial
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