Ally Bank Launches New "People Sense" Ad Campaign
New series of TV, radio, print, digital and outdoor advertising showcases the Bank's commitment to customer-friendly products and services


MIDVALE, Utah, Sept. 19, 2011 -- Ally Bank tonight launches its latest advertising campaign, which is centered on the concept of "people sense" – doing what is right for your customer because people sense makes good business sense.  Since launching the Ally Bank brand in 2009, the Bank has been committed to offering customers industry-leading features and service and this new ad campaign takes that philosophy to the next level.

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"The fundamental message we hope to convey to customers is that they don't have to accept 'nonsense' from their bank. They can choose a bank that offers something better,"  said Sanjay Gupta, chief marketing officer of Ally Financial Inc. "Features like no monthly maintenance fees, 24/7 live customer service, flexible products like the Raise Your Rate CDs and features that give back to customers, like our debit card rewards program Ally Perks just make 'people sense.'"

The campaign will feature TV and radio commercials, as well as print, digital and outdoor advertising. The TV commercials will begin airing on a variety of networks starting at 9 p.m. today.

Since the Bank rebranded to Ally in May 2009, it has seen an increase in retail deposits each quarter and totaled $34.5 billion at the end of the second quarter this year. And, customer satisfaction of more than 90 percent reflects the exceptional service that Ally Bank provides.

"Our customer satisfaction scores and deposit growth show that our approach is resonating with customers," said Diane Morais, Ally Bank deposits executive. "As some banks are restructuring their fees or eliminating products and programs, Ally Bank is committed to providing our customers with the features and services they want and depend on."

In July, Ally Bank launched several new products and services including its debit rewards program, Ally Perks; a person-to-person payment service, Popmoney; a 4-year term of its popular Raise Your Rate CD and a suite of IRA products. These offerings, along with Ally Bank's other checking and savings options, are designed to help consumers save and conveniently access their money.

About Ally Bank

Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposits, no monthly fees and 24/7 live customer service. A subsidiary of Ally Financial Inc., the bank offers online savings, interest checking, money market accounts, certificates of deposit with terms ranging from three months to five years and IRA Plans and products. Follow us on Twitter @allybank or at Member FDIC. For more information, visit the Ally media site at


Jessica Howell