MOBILE, Ala. - GMAC Financial Services, including GMAC Mortgage and GMAC Insurance, joins with the City of Mobile as the title sponsor of the 2nd Annual GMAC Mobile Alabama Bowl Dec. 20. This Wednesday at 7:00 pm CT, GMAC Financial is encouraging all General Motors employees to tune in to ESPN2 to watch the Horned Frogs of Texas Christian University (Western Athletic Conference) take on the Golden Eagles of the University of Southern Mississippi at Hattiesburg (Conference USA).
"This is a great marketing test bed for our expanding family of GMAC Financial Services," says Carol Knorr, vice president, GMAC Marketing and Development. "The potential value of this exposure to target our automotive financing, insurance, mortgage and real estate markets is tremendous."
While GMAC has continued its original mission of serving the needs of GM dealers and their customers, it also has grown and diversified in response to the changing needs of the industry and the financial needs of consumers.
The GMAC Financial Services family of companies has become one of the world's most successful diversified enterprises with 27,000 people working at more than 700 facilities in 40 countries.
And now, GMAC Financial Services and the city of Mobile, Alabama, share title sponsorship honors for the second annual GMAC Mobile Alabama Bowl. In this year's season finale, the Texas Christian University Horned Frogs of the Western Athletic Conference square off against Conference USA's Southern Mississippi Golden Eagles at Ladd-Peebles Stadium.
It's familiar territory for the Horned Frogs of Texas Christian University as they come into Ladd-Peebles Stadium on Dec. 20 seeking their second straight win in the GMAC Mobile Alabama Bowl and third consecutive college bowl victory.
Furthermore, the stats may indicate they're underdogs, but the Golden Eagles of the University of Southern Mississippi at Hattiesburg didn't accept their fourth straight bowl bid with the intention of coming up short.
The game also marks the debut of new TCU head coach Gary Patterson, the former defensive coordinator for the Horned Frogs. Patterson succeeds Dennis Franchione, who recently accepted the head coaching job at Alabama.