Find a Better Deal? Ally Home Announces Price Match Guarantee for Mortgage Interest Rates and Points

MIDVALE, Utah, July 24, 2017 -- Ally Home, Ally Bank's direct-to-consumer mortgage offering, today announced its Price Match Guarantee program to give borrowers the peace of mind and assurance they will get the best possible mortgage rate whether they are taking out a loan for a new residence or refinancing an existing home.  

How it works: 

  • If a consumer finds a better price at another lender, all they have to do is let their Ally Home loan advisor know and send the competitor's complete Loan Estimate, dated within the past five business days.
  • Ally Home will match the interest rate and the points when the customer is ready to lock in their rate with Ally, as long as it's for the same loan terms offered by Ally Bank.

"It's that simple," said Diane Morais president of Consumer and Commercial Banking Products at Ally Bank. "When it comes to buying a home, our customers are counting on us to help them reach that exciting milestone. In addition to competitive loan pricing backed by our Price Match Guarantee, we are committed to doing everything we can throughout the process to assure them that they have made a smart choice in selecting Ally Home as their loan provider." 

Tips for Securing a Home Loan 

According to the 2017 National Association of REALTORS® Home Buyer and Seller Generational Trends report, 88 percent of home buyers financed their home purchase and more than one-third of those buyers were first-time purchasers. 

Given that a home is the largest purchase of a lifetime for most, savvy consumers do their research prior to choosing a lender and a loan. Ally Home Loan experts offer tips for consideration before making decisions related to the type and term of a mortgage in the following video: Ally Home Mortgage Tips   

"We are dedicated to providing our customers with best-in-class support and guidance by the Ally Home Team to help them through the home loan experience from application to close," Morais added. "Our promise to 'Do It Right' for our customers means taking extra measures to understand each customer's needs and goals, answer their questions, and deliver competitive products and rates that are suited for them." 

Ally Home products are integrated with the Ally Bank website under the 'Home Loans' tab, where consumers can view information about buying or refinancing a home, including current rates, loan types, and three interactive calculators (Affordability, Refinance, and Loan Payment).  

For more information, visit  

About Ally Financial Inc.

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (Ally Bank Member FDIC and Equal Housing Lender), which offers deposit, mortgage and credit card products, one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.

The company had approximately $162.1 billion in assets as of March 31, 2017. For more information, visit the Ally press room at or follow Ally on Twitter: @AllyFinancial.

Media Contact:
Andrea Puchalsky