MIDVALE, Utah, Dec. 12, 2016 -- Ally Bank today announced the introduction of its direct-to-consumer mortgage offering, named Ally Home®, as the bank further expands its financial services product portfolio to now include home loans.
As consumer priorities continue to shift towards digital, tech-driven experiences, Ally is well positioned to offer a compelling value proposition in the home loan market. The Ally Home suite features mortgage products with varying term options for competitively priced, fixed rate and adjustable rate loans to serve customers seeking to purchase a new home or refinance an existing mortgage.
"At Ally, our goal is to 'Do It Right' for our customers, many of who have expressed a desire to deepen their relationships with us through additional products to meet their personal finance needs," said Diane Morais, Ally Bank chief executive officer and president. "Because a home loan is a cornerstone financial product and the largest market within the consumer lending space, this is a natural next step for Ally."
The Ally Home offerings, like all of Ally's products, combine world-class service delivered digitally, but with the assistance of a dedicated team of loan experts, the "Ally Home Team." Ally Home products are integrated with the Ally Bank website under the 'Home' tab, where consumers can view information about buying or refinancing a home, including current rates, loan types, and three interactive calculators (Affordability, Refinance, and Loan Payment). After applying for a loan, customers can select whether they'd like to be contacted by phone or email and manage their loan-related documents, including online document upload / review capabilities, from any device in a convenient and secure manner.
Since consumers cite service to be nearly as important as competitive rates when shopping for a mortgage, Ally has placed a high priority on a best-in-class, high-touch experience throughout the entire process. Customers will be guided throughout the application, approval and closing processes by the Ally Home Team of knowledgeable and dedicated loan experts. Every interaction has been thoughtfully designed to combine the best people with the best technologies to best serve customer needs.
Ally will be teaming with LenderLive on this effort, a premier mortgage services provider with a focus on fast, compliant, mortgage fulfillment, settlement and document services.
"Offering a variety of home loan products with our hallmark emphasis on superior customer service and innovation serves as a proof point that we work tirelessly to be a relentless Ally for our customers' financial well-being," Morais added. "The launch of Ally Home is the latest step to diversify our product offering to serve more of our customers' financial needs."
About Ally Financial Inc.
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (Ally Bank Member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.
The company had approximately $157.4 billion in assets as of Sept. 30, 2016. For more information, visit the Ally press room at http://media.ally.com or follow Ally on Twitter: @AllyFinancial.