MIDVALE, Utah, Jan. 22, 2015 -- Ally Bank, the direct bank subsidiary of Ally Financial Inc., (NYSE: ALLY) today announced the launch of its redesigned online banking experience. Nearly one half of Ally Bank's retail deposit customers use online banking, and the new platform provides them with a simpler, smarter way to manage their bank accounts, as well as new features most frequently requested by customers.
In designing the new online platform, Ally reviewed best-in-class experiences both within and outside of the financial services sector and conducted extensive usability testing with existing and prospective customers. The result is a design that delivers an innovative and intuitive user experience and enhanced functionality consistent with changing consumer expectations.
"The new online banking platform was an important undertaking in our ongoing commitment to provide customers with an outstanding banking experience," said Gayle Wellborn, Brand and Digital executive at Ally. "Understanding that today's banking customers are more connected than ever and access their accounts across multiple devices, we focused on designing a user-friendly, personalized experience with a familiar look across all digital touch points."
Whether on a smartphone, tablet or via the web, Ally customers will recognize the consistent look and feel of the account dashboard that highlights important balance information at login. With fewer elements per page and larger fonts and buttons, the new design also provides improved touch-screen interaction for customers accessing online banking from their tablets.
Additional improvements in Ally Bank Online Banking include:
- Faster login with username and password on a single, secure page
- Consolidated snapshot of all accounts
- Ability to use keywords and date ranges to quickly find transactions
- Streamlined navigation for key tasks such as Transfers/Ally eCheck DepositsSM/Bill Pay
- Consolidated view of in-process and scheduled transfers and bill payments
A key benefit of the new platform is that it affords Ally greater flexibility and control in introducing future enhancements, an important consideration in allowing the Bank to continue delivering an award-winning customer experience.
"From a technology perspective, our new online banking experience utilizes state-of-the-art technology that enables faster time to market, resulting in a more cost effective and versatile solution," said Drew Lockhart, Ally Bank's chief information officer.
A storefront trailer on ally.com provides a visual overview of the new design and enhancements. Upon logging in to their accounts, customers can also view an Online Banking Tour that highlights key features and navigation elements to quickly orient new users and provide a seamless transition for current online banking users.
About Ally Bank
Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposits, no monthly maintenance fees and 24/7 live customer service. A subsidiary of Ally Financial Inc., the bank offers online savings, interest checking, money market accounts, certificates of deposit with terms ranging from three months to five years and IRA Plans and products. Follow us on Twitter @allybank or at facebook.com/allybank. Member FDIC. For more information, visit the Ally media site at http://media.ally.com or on Twitter, @ally.