Ally Bank Launches Mobile Banking Apps for Android™ tablet and Kindle Fire(SM)
Tablet-specific apps provide optimized functionality for dynamic user experience

MIDVALE, Utah, Sept. 15, 2014 -- Following the recent launch of its iPad® mobile app, Ally Bank, the direct banking subsidiary of Ally Financial Inc., has launched two new mobile apps designed specifically for the Android™ and Kindle Fire(SM) tablets. The Android app is currently available to run on all devices, including the Samsung Galaxy® and Google Nexus 7®; the Kindle Fire app runs on the third generation Kindle Fire HD and Kindle Fire HDX tablets.

Incorporating native design and touch navigation, the new apps offer an enhanced user experience for Ally Bank customers accessing online banking from a tablet device, as opposed to using a web browser. The new apps also provide expanded features, such as the ability to research products, view rates, open new accounts and review scheduled activity in a calendar format.

"Ally Bank places a strong emphasis on making banking convenient and easy for its customers anytime and anywhere, whether it's by phone or online," said Diane Morais, Ally Bank deposits and line of business integration executive. "With more customers accessing their accounts via tablet, we saw an opportunity to make the Ally banking experience obviously better for tablet users by developing native apps for the most popular devices."

A recent survey (see infographic) conducted by Ally Bank shows consumers who use smartphones or tablets for online banking prefer using apps to access their accounts, and conduct a wide variety of banking tasks online. Specifically, 62 percent spend half or more of their online time using apps, as opposed to accessing web sites using their internet browser.

Similar to the iPad app launched on July 15, the Ally Android tablet and Kindle Fire apps are free and immediately available for download from Google Play™ and the Amazon® App Store. The new apps are the latest in a series of digital enhancements by Ally Bank this year to optimize the customer experience. Ally Bank also plans to introduce updates for iOS 8, Android and Windows Phone 8 in the coming months, and a redesign of the online banking experience will make its debut this fall.

About Ally Bank
Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposit required to open an account, no monthly maintenance fees and 24/7 live customer service. A subsidiary of Ally Financial Inc., the Bank offers online savings, interest checking, money market accounts, certificates of deposit with terms ranging from three months to five years, and IRA Plans and products. Member FDIC.

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Contact:
Andrea Puchalsky
313-656-3798
andrea.puchalsky@ally.com