Ally Bank Reaches $40 Billion Milestone in Retail Deposits
Achievement comes just four years after launching the new brand in May 2009

MIDVALE, Utah, July 24, 2013 -- Ally Bank, the direct banking subsidiary of Ally Financial Inc., announced it has crossed the $40 billion threshold in deposits from retail customers.  The milestone comes on the heels of a 32 percent year-over-year increase in retail deposits in the first quarter of this year, the highest quarterly growth in four years.


  • 722,000 customers who hold more than 1.4 million accounts
  • Grew customers by 100,000, or 16 percent, in the first six months of 2013
  • Brand awareness of 44% in 2Q 2013; up from 11% in 2009
  • Retail deposits of $40 billion as of July 2013; up from $7.2 billion in 2009
  • CD retention rate of 92%
  • Customer satisfaction stands at 94%

"This accomplishment represents a significant achievement for Ally Bank, and our steady growth is another testament to our customer-first approach to direct banking," said Barbara Yastine, chief executive officer and president of Ally Bank.  "Our deposit base is built from customers who want competitive and flexible products, without having to sacrifice convenience and best-in-class customer service for their banking needs."

Since the launch of the Ally Bank brand in 2009, the Bank has maintained strong business momentum.  In addition to a portfolio of straightforward products, many that are ideally suited for trusts, the Bank has introduced popular online and mobile banking tools backed by a comprehensive customer service platform and call center.  The Bank has also received numerous awards and recognition for its products and services, including:

  • The Forrester "Outside In" Award in Customer Experience Design for Ally Mobile Banking
  • Ranking second among 30 large banks for its favorable reputation in the American Banker & Reputation Institute Survey of Bank Reputations
  • Top rating in The Pew Charitable Trusts' study "Checks and Balances: Measuring Checking Accounts' Safety and Transparency"
  • Two 2013 Stevie® Awards for Sales & Customer Service(SM)
  • "Best Online Bank," "Best Savings Account" and "Best One-Year CD" in MONEY® Magazine's annual "Best Banks in America" (October 2012)

As a direct bank, Ally Bank does not maintain physical branch locations, which makes it easier for the Bank to offer competitive rates, low fees, compound daily interest, and 24/7 customer support. The Bank offers a full range of competitive FDIC insured products for a better banking experience, including:

  • Savings & CDs – High Yield CD, Raise Your Rate CD, No Penalty CD, Money Market Account and Online Savings Account
  • IRAs – Traditional, Roth and SEP IRAs
  • Interest checking – free standard checks, no minimum deposit/monthly maintenance fees, free mobile banking app, bill pay and Popmoney; Ally charges no ATM fees and we reimburse other U.S. banks' ATM fees nationwide

"Consumers are drawn to Ally Bank due to our innovative products and customer-friendly features; however, we understand that the service we provide our customers is essential to retaining their trust and loyalty," said Diane Morais, Ally Bank deposits and line of business integration executive.  "As we continue to grow our retail deposits and customer base, we're committed to building the best banking experience possible at Ally Bank by concentrating on surprising and delighting our customers and exceeding their expectations."

About Ally Bank
Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposit required to open an account, no monthly maintenance fees and 24/7 live customer service. A subsidiary of Ally Financial Inc., the Bank offers online savings, interest checking, money market accounts, certificates of deposit with terms ranging from three months to five years, and IRA Plans and products. Member FDIC.

For more information, visit the Ally media site at or follow us on Twitter @ally.

Andrea Puchalsky