GMAC-SAIC Honored for Innovative Customer Service Package
Receives Top 10 Annual Marketing Award in Chinese Finance Industry
Mar 29, 2012
SHANGHAI, March 29, 2012 – GMAC-SAIC, the Chinese automotive finance joint venture between Ally Financial, Shanghai Automotive Group Finance Co. and Shanghai General Motors Corp., has been honored with the Top 10 Annual Marketing Award for its “Alliance Service Package.” The Alliance Service Package provides customers value-added features and benefits in addition to attractive GMAC-SAIC vehicle financing plans.
The Golden Elephant Award was presented by business magazine Money Weekly, market research company Ipsos, WE Marketing Group and the Brand Union to recognize the best marketing programs in the finance industry in 2011.
For every consumer who chooses the package, GMAC-SAIC provides credit life insurance, road rescue service and discounts for more than 1,200 tourist sites across China as well as complimentary services at the 4S dealership chain. The package not only combines various benefits, but also represents an innovative business model for an auto finance company to establish a new way to interact with consumers and align with their needs.
“Through five months of careful selection and a series of panel reviews, the JV’s Alliance Service Package stood out from over 100 entries proposed by more than 80 financial institutions in China,” said Gao Shan, deputy general manager of Money Weekly.
“GMAC-SAIC is honored to be selected for this award and recognized for its efforts in driving market development in the auto finance industry in China,” said Johnny Li, GMAC-SAIC chief marketing and sales officer. “We aim to continuously improve our service to auto finance customers.”
GMAC-SAIC Automotive Finance Co., Ltd. is a joint venture between Ally Financial Inc. (formerly GMAC Inc.), Shanghai Automotive Group Finance Co., Ltd. (SAICFC) and Shanghai General Motors Corp. Ltd. (Shanghai GM). Ally Financial Inc. is one of the world's largest automotive financial services companies and offers a full suite of automotive financing products and services in key markets around the globe. SAICFC, a subsidiary of Shanghai Automotive Industry Corp. Group, is one of China’s most successful non-banking finance companies. Shanghai GM is a joint venture established by General Motors Corp. and Shanghai Automotive Industry Corp. Group (SAIC), a leading passenger car manufacturer in China.
Emily Yang – GMAC-SAIC
+86 2128 936 265 (China)
Sue Mallino – Ally Financial